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Free Shipping Day Is Dec. 17, 2012

Mark your calendar! Sales topped $1 Billion a year ago.

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By: TOM BRANNA

Editor

It may not have the cache of, say, Black Friday, but savvy marketers will circle Dec. 17, 2012—Free Shipping Day—on their calendars. Since overtaking Black Friday’s online sales in 2010, the founders of Free Shipping Day have their sights set on conquering Cyber Monday in 2012. For the first time in the event’s history, Free Shipping Day is scheduled on Monday, the busiest online shopping day of the week. Since its inception in 2008, the popular one-day event has been nipping at...

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